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GoHighLevel review: plans, white-label and client billing for agencies

Short answer

GoHighLevel is a CRM and marketing suite agencies run for clients under their own brand. Each client is a sub-account, and Starter allows 3 Per GoHighLevel pricing page, read Nov 9, 2026 (source) For more clients and the white-label app, the plan to look at is Unlimited Per GoHighLevel pricing page, read Nov 9, 2026 (source)

By Tom RiderLast checked

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GoHighLevel at a glance

  • PlansStarter, Unlimited, Founder, EnterprisePer GoHighLevel pricing page, read Nov 9, 2026 (source)
  • Free trial14 daysPer GoHighLevel pricing page, read Nov 9, 2026 (source)
  • ContractMonth to month, no long-term contractPer GoHighLevel pricing page, read Nov 9, 2026 (source)
  • Contacts and usersUnlimited contacts and users on all plansPer GoHighLevel pricing page, read Nov 9, 2026 (source)
  • White-label desktop app fromUnlimitedPer GoHighLevel pricing page, read Nov 9, 2026 (source)
  • SaaS mode onFounderPer GoHighLevel pricing page, read Nov 9, 2026 (source)

Plans and limits

US monthly prices. Plans differ mainly by how many clients you can run and what you can resell. The trial checkout calls Founder the SaaS PRO plan.

  • Starter

    $97 / month
    Client sub-accounts3
    IncludesWorkflow and campaign builders, two-way SMS and email, the App Marketplace and all core features
    USD, US. Per GoHighLevel pricing page, read Nov 9, 2026 (source)

  • Unlimited

    $297 / month
    Client sub-accountsUnlimited
    Adds to StarterWhite-label desktop app, basic API access, pass-through billing for usage and add-ons
    USD, US. Per GoHighLevel pricing page, read Nov 9, 2026 (source)

  • Founder

    $497 / month
    Client sub-accountsUnlimited
    Adds to UnlimitedSaaS mode with unlimited reselling, ready-made industry solutions, project management, meeting rooms and events
    USD, US. Per GoHighLevel pricing page, read Nov 9, 2026 (source)

On top of the planPhone numbers, SMS, emails sent and premium AI use are charged on top of the plan Per GoHighLevel pricing page, read Nov 9, 2026 (source)

Billing your clients for usage

Calls, texts, emails and AI are paid per use. For an agency, the question is who pays: you, or the client.

Rebill at cost

Available on: Unlimited and Founder Per GoHighLevel Help Center, read Nov 9, 2026 (source)

Rebill with your markup

Available on: Founder only Per GoHighLevel Help Center, read Nov 9, 2026 (source)

How usage is paidUsage is paid from a prepaid agency wallet that reloads from the card on file; at zero, services may stop Per GoHighLevel Help Center, read Nov 9, 2026 (source)

Who charges the clientClients are charged through the agency’s own Stripe account, never by HighLevel directly Per GoHighLevel Help Center, read Nov 9, 2026 (source)

Starting the trial

The trial sign-up has two steps. Here is what it asks for and what it commits you to.

  1. Tell it about your business, then pick a plan

    The form asks for: Company name, full name, email and phone number, then the plan and a payment card Seen when starting a GoHighLevel trial, Nov 9, 2026 (source)

    During the trial: Full access to the features of the plan you pick Per GoHighLevel pricing page, read Nov 9, 2026 (source)

    A payment card is required to start the trial, and it is billed when the trial ends Seen when starting a GoHighLevel trial, Nov 9, 2026 (source)

    When it ends: Billing starts on its own when the trial ends unless you cancel; usage fees can apply during the trial Per GoHighLevel pricing page, read Nov 9, 2026 (source)

    Second step of the GoHighLevel trial sign-up: a choice of Starter, Unlimited or SaaS PRO plan with the monthly price after the trial, and a required card number field
    Step two of the trial sign-up, US view, . No personal details shown.

In its favor

  • Clients log in to your brand, not GoHighLevel’s: Clients see your logo and branding when they log in to the web app, not HighLevel’s Per GoHighLevel pricing page, read Nov 9, 2026 (source)
  • Usage can be passed on to clients: Unlimited and Founder Per GoHighLevel Help Center, read Nov 9, 2026 (source)
  • You can leave at any time: Month to month, no long-term contract Per GoHighLevel pricing page, read Nov 9, 2026 (source)

Against it

  • Starter covers only a few clients: 3 Per GoHighLevel pricing page, read Nov 9, 2026 (source)
  • Usage is billed on top of the plan: Phone numbers, SMS, emails sent and premium AI use are charged on top of the plan Per GoHighLevel pricing page, read Nov 9, 2026 (source)
  • A markup on usage needs the top plan: Founder only Per GoHighLevel Help Center, read Nov 9, 2026 (source)
  • The trial needs a card: A payment card is required to start the trial, and it is billed when the trial ends Seen when starting a GoHighLevel trial, Nov 9, 2026 (source)

Which to pick

Pick GoHighLevel if

You sell clients a CRM, funnels and messaging under your own brand, run many client accounts, and want usage passed on to them, with a markup on the Founder plan.

Look elsewhere if

You only need to connect tools your clients already use: GoHighLevel replaces a whole stack, and usage is billed on top of the plan.

This verdict follows from GoHighLevel's pricing page, its Help Center and the trial sign-up, not from running client work on GoHighLevel.